Bellingham Marketing: Case Study

Acme valley Ice Cream

Acme Valley Ice Cream needed to redefine their brand to better resonate with modern consumers and expand their market presence. The brand needed to refresh its identity and messaging to appeal to a broader audience, while also aligning its product with consumer preferences.

Joyco Digital helped Acme Valley Ice Cream achieve their rebrand by:

• Redefining the brand, product, and go-to-market strategy through targeted social media and A/B testing

• Identifying key taglines, product language, and messaging that resonated best with their target consumers

• Developing a go-to-market strategy that helped expand their sales team and enter over 20 new markets

Results

Successful rebranding that helped them break into 20+ new markets. A/B testing identified the most effective messaging to engage customers.