Bellingham Marketing: Case Study
Honda of Bellingham
Honda of Bellingham is a local car dealership that sought to improve the effectiveness of its marketing campaigns. Honda of Bellingham had previously worked with a national provider but found that the results were not meeting their expectations in terms of leads and sales conversions.
Joyco Digital took over channel management and content production for Honda of Bellingham, focusing on local engagement and targeted campaigns. We:
Produced and deployed new commercials on smart TVs
Developed a localized content strategy to connect better with the community
Results
Honda saw better results than national providers at a reduced cost. We increased leads compared to previous campaigns on platforms like AutoTrader and social media marketing.
Within a month of switching to Joyco, I started seeing actual results from the marketing campaigns we put together.
Tanya McKinney, Marketing Director, Honda of Bellingham