Bellingham Marketing: Case Study

Hotel Bellwether

Hotel Bellwether's Lighthouse Bar and Grill is famous for its holiday buffets, like Easter and Mother’s Day brunches, but usually attracts about 300 guests. The client aimed to make the 2018 Mother’s Day brunch the biggest yet, exceeding past attendance records, despite the high price of $44.95 per person.

Joyco Digital embraced the challenge by creating a comprehensive digital marketing campaign:

• Utilized event photography from previous occasions for engaging, targeted social media ads and posts

• Launched strategic Facebook ads, email blasts, and optimized their customer funnel on the website

• Developed content tailored to different audience segments, reaching a diverse group of potential attendees

Results

33% increase in attendance, resulting in over $4,000 in additional revenue. We shifted the client’s reliance from traditional media (print and radio) to digital marketing for more effective outreach.