Bellingham Marketing: Case Study
Insoles.com
Transforming Digital Ad Spend into High-Value Revenue
Insoles.com, an e-commerce company specializing in insoles and foot care products, sought to improve their digital marketing ROI. Their existing campaigns were underperforming in terms of conversions and cost efficiency, requiring a more focused approach to maximize their ad spend.
Strategy Highlights:
Optimized Ad Spend: We tailored paid search strategies to focus on high-intent keywords, enhancing the quality of traffic and reducing unnecessary spending.
Revenue-Driven Targeting: Shifted the focus to channels that directly impacted monthly revenue, with paid search becoming their highest revenue source despite not being the biggest traffic driver.
Conversion-Optimized Campaigns: Regular performance monitoring and strategic adjustments to continuously refine targeting, maximizing conversion rates and overall cost-efficiency.
Results
Achieved a 14% increase in conversion rate and a 303% improvement in ROAS, turning paid search into the highest revenue-generating channel for Insoles.com.
Working with Joyco was very enjoyable; professional, informative, and effective. I look forward to my next opportunity to collaborate again.
Patrick M.