Bellingham Marketing: Case Study

Lummi Island Wild

Lummi Island Wild is a fishery renowned for its sustainable fishing practices and ethical sourcing, selling their products through local co-ops, markets, and an online store. After a period of reduced online sales, Lummi Island Wild needed a boost in revenue and brand visibility to meet their monthly sales goals.

To reinvigorate sales, Joyco Digital spearheaded a marketing campaign around a fresh seafood sale:

  • Organized a live fish sale event, complete with grilling stations and local vendors

  • Produced live videos and coordinated with partners like the local co-op and Sustainable Connections to spread the word

  • Launched a strategic editorial calendar and email blasts targeting Lummi Island Wild’s audience

Results

Sold over 4,000 lbs of fish in 6 hours, generating $40,000 in revenue. Expanded brand recognition, with many first-time buyers becoming loyal customers.

 

 
 

Joyco has been an immense benefit for growing our company and brands. They have helped us expand our territory beyond Washington state and into new markets throughout the west and southwest.

Steve Main, Head of Sales & Marketing, Distillers Way