Bellingham Marketing: Case Study

Willands Tech Auto

Willands Tech Auto is an auto repair shop in Ferndale, WA, that wanted to strengthen its community ties and showcase its staff. Willands needed a way to highlight its community-focused values while increasing visibility and engagement with potential customers.

Joyco Digital worked with Willands to develop a video content strategy that focused on:

• Engaging and showcasing the entire staff, creating content that highlighted the shop’s values

• Deploying video content across four different channels, boosting brand awareness in the local community

Results

Increased community engagement and strengthened ties with local customers. The video content helped showcase the shop's staff and culture, building trust and rapport with the audience.